Why You Need to Focus on Cash Flow Management in Today’s Economy

Whatever business model you are following, increasing cash flow is the right choice. Rising sales won’t necessarily make a company more profitable; what matters most is developing reliable revenue streams. One area that generates growth in several industries is investing your money in cash flow management.

New and fast-growing companies typically don’t possess the funds for emergencies because the business is constantly reinvesting. So these early years are the most challenging concerning cash flow.

Cash flow management is one of the many reasons starting a business is so tricky.

What is cash flow management?


Cash flow management is the management of incoming and outgoing funds. A positive cash flow indicates that more money comes in than goes out. A negative cash flow shows that more goes out than comes in.


A business will track cash flow over some time, such as a week or a month. Lacking the excess cash at the end of the period indicates a negative cash flow, while the absence of money at the beginning means a positive cash flow for the enterprise.


Cash flow management is one of the most powerful things you can do for your business, so it is a skill you can apply to your finances elsewhere. Besides, it’s a concept that you can use in various disciplines.

The Difference Between Cash Flow and Profitability

Cash flow is not the same as profitability. For example, a profitable business can still be unable to pay its bills. Similarly, just because a company is meeting all of its financial obligations doesn’t immediately signify it is profitable.


Profit is an accounting term. Accounting for it on paper is the only means you have of being able to measure profit. However, it does not tell you a lot about the day-to-day workings of the business.

How do you manage cash flow and profit?

Generating an income in the long term comes down to timing. You may be profitable in a month or a year, but not over a single day or week. If your bills are due at the beginning of the month, but you will not have enough money in your account until the end of the month, you have a cash flow problem, even if you are making money at the end.


If you weren’t profitable on paper, you’re in bad shape. You’ll have to either increase your business’s revenues or decrease its expenditures if you want to stay in business.


Your growing company doesn’t need to run entirely on autopilot. You need to practice cash flow management, even as you expand.

Why Cash Flow Management is Critical Especially in Today’s Economy

Navigating cash flow management can be an obstacle, but there are several clear advantages to cultivating sound cash flow management practices.


Predict Shortfalls


The main objective in managing cash flow and working capital is knowing when you will have a problem with payment. For example, don’t wait until the bill bounces to discover that you will not pay rent. With a sound system, you can predict financial shortfalls weeks, even months out, so you have time to plan.


Reduce Stress


When you have a business that generates cash flow, you can confidently estimate how much cash you have to spend for expansion.

Managing cash flow will decrease a great deal of tension. The concerns many entrepreneurs face around paying bills lie with not knowing if things are going well and worrying over what will happen. To improve your odds of succeeding, you must know where you’re going, even if things look bad. If you know where you stand, you’ll be better prepared to deal with it.


You’ll Know When to Grow


When managing cash flow, you can confidently estimate how much cash you have to spend for expansion. But, always remember, just because your P&L says you have more money lying around, it doesn’t guarantee it will happen in real life.


Likewise, just because you know you have $20,000 in the bank doesn’t mean you can spend it. Instead, you might need it to pay for future expenses. Through tracking and forecasting your cash flow over several years, you will know exactly how much you need to have in reserve and how much money you can invest in growing your company.


Tool to Leverage


A sound cash flow management system gives you the flexibility to work out with your creditors when you need a line of credit or if you want to obtain a supplier to stretch out your bill payments over a few weeks or months without negatively affecting your service.


Banks are rather keen to view budgeting, especially if you can offer a clear schedule demonstrating that you’ll return the money. Suppliers are far more likely to permit flexibility if they know precisely when you are likely to pay and what you’re likely to pay. People who trust you will have an easier time with your business’s high and low points.


More Accuracy


Cash flow is much more reliable than a budget. A budget is a general idea of what you’d like to do, but cash flow is more accurate. This is because it focuses on what happens, not what you’d like to happen.


In today’s challenging economy, it is more important than ever to have a strong cash flow management system in place. A well-managed cash flow can help your business weather any storm and keep you on track for success.




Regardless of your goods or services, process improvement is the key to balance. But while avoiding bankruptcy may be a priority, being late or delinquent on payments from clients may have a damaging impact on your company’s cash flow, which can endanger your ability to pay suppliers and finance debt. This highlights the importance of cash flow management and cash flow management tools like MoolahMore.


Have trouble keeping track of your finances? Worry no more and do more with MoolahMore! Be part of our Legacy User Group today for free lifetime use of our cash flow app.


MoolahMore can also be used as a budgeting tool if you want to get a better handle on your finances.