How Disruptive Technology Impacts Business Today

Mobile, social media, the Internet of Things, real-time–these are just a few of the technologies that are transforming and disrupting markets. They’ve been instrumental in driving shifts in business and communication. 

Technology has invaded all facets of life and it has become inevitable. An innovation that significantly alters the way that consumers, businesses, or industries operate is a disruptive technology. This completely changes typical systems or habits because it gives consumers favorable results for less effort and time

Online news outlets, ride-sharing apps, and GPS systems are all examples of recent history’s most disruptive technologies. Among the previous disruptions were the automotive, electricity, and television industries.

A startup company with limited sources may attempt to find new procedures by utilizing new technology to disrupt the industry. Established companies tend to focus on what they do best and adopt conservative improvements over innovative alterations, focusing on their most substance customers.


Disruptive businesses can gain an advantage over large companies by obtaining a new foothold in overlooked customer segments. Established companies often lack the flexibility to adapt to sudden changes and new threats due to previous investments. That enables upstarts to move upstream and make out in the same segment over time. Disruptive technologies can appear suddenly, making the results of the disruption more challenging to prepare for.


New technology can be either sustaining or disruptive. Sustaining technology depends on the incremental enhancements in existing technology, while disruptive technology is a completely novel one. 

Types of Disruptive Technology

Here are some examples of disruptive technologies that significantly affect the future of business and humankind.


Artificial intelligence (AI)

This is applied in many sectors, such as preventing credit card fraud, enhancing video game play, and improving email spam filters. AI significantly enhances the operations of many companies and improves the lives of individuals. 


Chatbots and similar web-based systems, such as Google Home and Alexa, and graphing estimated delivery times of food orders all ensure that life is made easier and more efficient. Artificial intelligence uses browsing history, purchases, and overheard conversations to collect data concerning an individual’s likes and dislikes, building an algorithm similar to humans. 


Additionally, Google is developing an ability that will enable artificial intelligence to detect driving patterns via memory since it learns as humans do.



Blockchain was developed together with Bitcoin for disrupting the banking sector, where ledgers are highly centralized. 


Blockchain implements the technology of distributed ledger and through its decentralized and cryptographic components, blockchain eliminates necessitating the third parties involved in financial transactions. 


The decentralization, security, and transparency features of blockchain are intended to improve the security of financial transactions while reducing the hefty bank charges incurred.


Transactions become faster and free of the risks of a solitary point of authority. The introduction of blockchain is allowing a shift to a shared economy from the prevailing ownership economy. In a shared economy, participants will be able to share data, solar power, and vehicles.


The Internet of Things (IoT) 

This disruptive technology connects devices to each other and to the internet. Drawing connections between the digital world and the physical world is possible in part by IoT.


Although connectivity between devices has been popular for a long time, the IoT revolution is skyrocketing connectivity between the cloud and various devices. Smart cities are the result of IoT, and cities will become less expensive, safer, and more functional.


How to Embrace Disruptive Technology

Setting extraordinarily ambitious goals brings calls to action to disrupt the expected. 

They are powerful tools that typically require an innovative new business model, non-linear marketing, sales, and distribution.

Cultivate a business culture that supports entrepreneurship and risk-taking. 

Disruptive technologies appeal on paper to those looking to control risk and shy away from creative approaches to business. In successful companies, people who are already familiar with the status quo aren’t eager to risk their present positions and sunk costs.

Bridging the gap between technological advancements and human problems is critical to corporate growth. 

Effective solutions stem from engineers understanding what the customers’ needs are. Investors have an interest in the bottom-line evidence this demonstrates, and engineers must communicate clearly and succinctly to apply this to target prosperity.

Identify opportunities for social responsibility and integrate them into your global model today.

It’s a powerful way to locate new markets driven by cultural changes, untapped geographies, and new economic circumstances across the globe.

Design thinking and data analytics can help generate empathy with customers or clients and stimulate creative approaches to solve client problems.

With big data analytics, companies can now draw powerful insights about customers that can support disruptive technologies.

Identify opportunities to disrupt the entire value chain as a whole. 

Innovation along the entire value chain can be encouraged by exploring beyond your own company’s operations to secure profitable market opportunities and strengthen your competitive advantage. Key players in the value chain, including suppliers, business partners, distributors, and sales channels, should be engaged.

Expand your knowledge regarding the range of skills and abilities in the business. 

Eastman Kodak had a deep knowledge of film technology, but they were slow to develop their knowledge of digital technology, displays, computing, and medicine. Their experts never knew when they would come across a profit for more information. Market experts are most likely to uncover cutting-edge technology, the kind fewer businesses know about.

The Risks of Not Embracing Disruptive Technology

The many positive aspects of disruptive technologies are normally realized after they’ve been implemented for several years, but some drawbacks can be present in the beginning, including the ones that are listed below.

Unrefined Inventions  

The early phases of the development of new technology are often unrefined and untested. During this time, companies providing technology can face substantial marketing hurdles. First-end users of disruptive technology might find themselves working closely on prototypes that are not yet well refined and do not exude the sleek mystique that’s presented later in development.

Early Performance Problems 

Most innovations go through a phase of problem resolution. Modern consumers have gotten comfortable with this by means of a recently developed program or application. Upgrades and updates have to be created to deal with bugs and problems that a brand-new system may pose. The same scrutiny applies to any disruptive product and can cause early adoption of this technology to be more troublesome.

Unproven Applications

For some time, disruptive innovations were slow to enter the market. The early prospects for its utilization are uncertain. For example, when small kitchen appliances were first made available, professional chefs may have doubted whether electrical mixers could achieve the same outcomes as their talented hands. They didn’t understand how these appliances have become a staple in most homes subsequently.

The Benefits of Embracing Disruptive Technology

The rise of these disruptive tech companies is not new. They have been around for a while and are constantly changing the way we do business.

Many consumers and firms benefit from disruptive technology. The following are some of the primary advantages:

  • Innovative Benefits 

One of the key features of disruptive technology is its ability to provide consumers with new and notable advantages. When this kind of technology enters the marketplace, it dramatically changes the whole industry. The Internet disrupted old ways to gather information, such as libraries, newspapers, and social media interactions. It also affected the manner in which individuals could conduct research. By adopting disruptive technology, businesses and individuals alike can enjoy the advantages of innovation in their regular lives.

  • Startup Opportunities  

Small businesses have unique opportunities upon entering the market with disruptive technology. Early adoption allows them to establish themselves as thought leaders in their industry, giving them the chance to quickly grow their companies.

  • Room for Business Growth 

When a business readily embraces disruptive technology, it enjoys prime opportunities to capitalize on new opportunities in its core business or within a brand-new industry created by it. Companies that can successfully incorporate disruptive technology into their previously existing line of products and services can encourage their existing clients to transition into using such technology while also empowering new customers as they enter the fresh market.


Technology is evolving at virtually supersonic speed. The advances in technology are substituting how we do things, how we live and do business. There are two kinds of innovations in technology, namely, sustaining and disruptive. Sustaining technology is the technology that improves steadily, over time. 


Disruptive technology is a brand new technology that generates much more value than current technology, and with the potential to change the way in which we work, live, do business, and increase economic output. Consequently, it is essential for business people to understand disruptive technology, develop their technological predisposition, utilize technologies that draw them, and gain an advantageous upper hand over how they manage their company.


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