Building Historical Data for Funding With Moolamore

Table of Contents

Many sources of financing are available to help boost your business growth and expansion. With that said, one of the best ways to get the funding you need or attract investors is to have solid financial data. This is to showcase that your business is solvent and profitable. Learn more about the basics of financial data in this blog post and how understanding your financial data or financial statement can help you meet your financing goals. 

Read on.

What is Financial Data

Financial Data contains information integral to understanding your business’s financial health and well-being. Such information can be obtained from internal and external sources, notably from traditional sources. This information includes your business income statement, balance sheet, and cash flow statement. Count the alternative data sources or the data outside your company in too. With your financial data, you can determine whether your business is progressing or on track. This will help you make informed decisions regarding your future investments and expansions.

Types of Financial Data

There are two broad categories of financial data: Traditional data and Alternative data. 

Traditional data

Traditional data refers to financial data from traditional sources. These sources can pertain to SEC filings, press releases and financial statements. Some common types of traditional financial data include income, expenses, assets, liabilities, cash flow, and equity. 

  • Income refers to the company’s increase in wealth generated from sales and investments. 
  • Expenses refer to the cost of operations of a business. 
  • Assets comprise everything a company owns, including its personal, real, tangible, and intangible property.
  • Liabilities refer to a business’s financial obligations or what it owes to others.
  • Cash flow shows where a business’s income and expenses are coming from.
  • Equity refers to the amount of money left over if all of a corporation’s debts were paid off and all of its assets were liquidated. 
Alternative data

This refers to external data that investors use to assess and monitor the health of a company, industry, or investment outside of traditional sources, like SEC filings and financial statements. Alternative data, such as web data, geolocation data, credit card transactions, social media data, product reviews, email receipts, and satellite imagery, provides accurate and timely insights that give investors an edge. Alternative data can be acquired in three significant ways: Web scraping, Raw Data Acquisition and Licensed Third Parties.

Understanding the Need For Financial Data or Statements to Get Funding For Your Business Growth

Regardless of your business size, keep in mind that your financial data or statements play a crucial role in your business’s ability to secure investments. It is data you will need to obtain the funds or financing you need to grow or expand. Likewise, note that when you apply for funding, you will be required to submit both your historical financial data or statements and the projected financial figures of your business. That said, entrepreneurs or business owners like you should clearly understand these four types of salient financial statements you need to provide for your potential investor, creditor, or lender.

Income Statement

The income statement of your business is the most critical financial statement you can provide to lenders or investors. When applying for business funding, this gives insights into your business’s financial performance over a specific period of time. This discloses whether your business can produce profits. It also underlines whether the profitability of your business is sustainable. Your income statement can be divided into three main sections. These sections are the revenue, expenses, and net income. Revenue is what your business brings in through its sales of products and services. Expenses are costs associated with running your business. Finally, net income is the difference between revenue and expenses.

Cash Flow Statement

The Cash Flow Statement (CFS) estimates how well your business can generate cash to cover its liabilities and fund its operating expenses. It also concentrates solely on the inflow and outflow of money, which is a good barometer for investors and lenders to use for evaluating how your business is running.

Balance Sheet

Your business’ balance sheet is vital information for lenders and investors. Lenders and investors will review your balance sheet and income statement to determine how much of an investment in assets and liabilities is required. They’ll also look at your liquidity. Your ability to pay back loans and repay debts will be checked. This will help them decide whether to invest in your business. A healthy balance sheet signifies that your business is solvent too. This means it has the resources to cover its debts and expenses.

Statement of Owner’s Equity

Also known as a Statement of Shareholders’ Equity, this financial statement showcases your business’s retained earnings, including the profit kept within your SME company. Likewise, a Statement of Owner’s Equity (SOE) also shows how much money your business can reinvest and pay its debts.  

How Moolamore Can Help You Fund Your Business

Moolamore is a simple, brilliant cash flow tool that uses advanced mathematical methods and informed predictive algorithms and is jam-packed with powerful features.

Here’s a run-through of the powerful features of Moolamore and how it can help you quickly build and prepare data-driven financial statements relevant to get financial backing for your business growth:

  • User-friendly dashboards for both mobile and web interface
  • Cash flows are visually and graphically presented, so it’s easier to track and analyse your business income, expenses, cash balance and other relevant financial key metrics.
  • Real-time view of your business cash flow at any period
  • Utilises Comparative analysis where you can create reports in minutes to identify opportunities or risks with real-time financial data
  • “What if” scenario builders, transaction editors and forecasting capabilities that allow you to explore different outcomes for your business and determine the best path forward
  • Multiple currencies to gain insights into your global cash position.
  • Integration with other leading accounting software (MYOB, Xero and QuickBooks)
  • The servers and databases of Moolamore are hosted in the cloud, so your information is safe and protected.
  • Developed to run on both mobile and web devices, making it accessible for you at any time and anywhere


In retrospect, financial data is essential to secure funding for your business growth. Without accurate information, it’s difficult to prove that your business is viable and worth investing in. Gathering this important information and sharing it with potential investors can guarantee that your business has the best chance of success!

Are you looking to increase your cash flow? Do you want to be able to secure future investments and fund your business growth? 

Well, it’s possible with Moolamore! With this financial tool, you can create a solid financial statement in minutes and track your progress. It’s also simple to use, so there’s no need to waste your time trying to figure it out on your own. Request a demo now!

How to Get a Business Loan for Startups

How to Get a Business Loan for Startups

Starting a business is an exciting endeavour. However, it requires adequate financial resources. So ensure you follow these guides and leverage the expertise and assistance of Moolamore to gain valuable…
How Accounting Has Changed Over The Years

How Accounting Has Changed Over the Years

The evolution of accounting over the years has been truly remarkable! With technological advancements and changing business landscapes, traditional methods have been replaced by modern solutions that streamline financial processes.…